With much application of artificial intelligence technology in various aspects of businesses, marketers have been making great use of this technology in achieving higher efficiency and success rates. Whether it is for analytics purpose or design function, AI has been used to make marketers work easier.
Today brands and businesses are using the power or artificial intelligence to create tailor mademarketing e-mails based on the profile preferences to create more engagement and hence increasing chances of conversion. AI does this by analyzing the profile user’s demographic and behavioral data to customize the email content. Use of such artificial intelligence marketing solutions are proving to generate more leads than traditional methods.
Today brands and businesses are using the power or artificial intelligence to create tailor mademarketing e-mails based on the profile preferences to create more engagement and hence increasing chances of conversion. AI does this by analyzing the profile user’s demographic and behavioral data to customize the email content. Use of such artificial intelligence marketing solutions are proving to generate more leads than traditional methods.
Marketers face a tough challenge when it comes to analyzing data. Since the amount of data is huge, to extract insight becomes painstakingly difficult. And most of time, marketers fail to produce insights that can help generate leads. With AI integrated platforms, marketers now have the benefit of extracting more insights than ever. AI has the ability to process huge amount of data, which could take days, months and even years, in just moments to draw relevant data and meaningful suggestions.
Today there are many digital campaign management tools available that helps marketers in various aspects of digital marketing. Tools such as Google’sAdWords and analytics have been of much help when it comes to finding, for example, things like the most relevant keywords for your business/product/service. Also, tools that generate content topics and suggestion have greatly helped content marketers in providing content ideas.
Although all these are just the tip of the iceberg when it comes to the application and potential of artificial intelligence in marketing and advertising, they have been of great practical use for digital marketers. What we can expect on the future are hyper-personalized ads, automated spends and automated optimization of campaigns.
Today there are many digital campaign management tools available that helps marketers in various aspects of digital marketing. Tools such as Google’sAdWords and analytics have been of much help when it comes to finding, for example, things like the most relevant keywords for your business/product/service. Also, tools that generate content topics and suggestion have greatly helped content marketers in providing content ideas.
Although all these are just the tip of the iceberg when it comes to the application and potential of artificial intelligence in marketing and advertising, they have been of great practical use for digital marketers. What we can expect on the future are hyper-personalized ads, automated spends and automated optimization of campaigns.
