Since its first development 50 years ago, chatbots today have come a long way, although they are still in a rudimentary stage. But the recent developments in artificial intelligence (AI) and advances in machine learning have introduced a new generation of chatbots that are revolutionizing the world of customer service.
A survey conducted by Forrester Research revealed that more than 30% of private firms are using chatbots for customer service, and the trend seems to be picking up. AI marketing is the next big game in the domain of the industry and app marketing automation is rapidly picking momentum. Let us find out why exactly is this happening? What are the benefits a company can get using chatbots?
A survey conducted by Forrester Research revealed that more than 30% of private firms are using chatbots for customer service, and the trend seems to be picking up. AI marketing is the next big game in the domain of the industry and app marketing automation is rapidly picking momentum. Let us find out why exactly is this happening? What are the benefits a company can get using chatbots?
In a nutshell, the striving for efficiency by both consumers and businesses are leading this revolutionary movement concerning chatbots. Most of the consumers are reluctant to contact customer support as a good number of consumer spend more than 20 mins just on hold in a week. Nobody enjoys waiting especially when the very purpose of the call is to accelerate various processes. Phone trees are automated when customers are asked to hold and it is extremely difficult to navigate.
These inquiries have traditionally been outsourced to call center service providers, but the drawbacks in this type of processing are evident. With costs that are overshooting company budgets, alternative solutions are the need of the hour.
Chatbots are not doubted the best alternative solutions for the problem of inefficiency that haunts companies today; they are always available, prompt, and consistent in their service, which may not be possible with humans. With chatbots, there are no more holding calls to get the right response to any customer’s queries; this will certainly ensure higher customer satisfaction and hence a better online reputation.
These inquiries have traditionally been outsourced to call center service providers, but the drawbacks in this type of processing are evident. With costs that are overshooting company budgets, alternative solutions are the need of the hour.
Chatbots are not doubted the best alternative solutions for the problem of inefficiency that haunts companies today; they are always available, prompt, and consistent in their service, which may not be possible with humans. With chatbots, there are no more holding calls to get the right response to any customer’s queries; this will certainly ensure higher customer satisfaction and hence a better online reputation.
