Possibilities in Digital Marketing That Artificial Intelligence Brings

With much application of artificial intelligence technology in various aspects of businesses, marketers have been making great use of this technology in achieving higher efficiency and success rates. Whether it is for analytics purpose or design function, AI has been used to make marketers work easier.

Today brands and businesses are using the power or artificial intelligence to create tailor mademarketing e-mails based on the profile preferences to create more engagement and hence increasing chances of conversion. AI does this by analyzing the profile user’s demographic and behavioral data to customize the email content. Use of such artificial intelligence marketing solutions are proving to generate more leads than traditional methods.

Marketers face a tough challenge when it comes to analyzing data. Since the amount of data is huge, to extract insight becomes painstakingly difficult. And most of time, marketers fail to produce insights that can help generate leads. With AI integrated platforms, marketers now have the benefit of extracting more insights than ever. AI has the ability to process huge amount of data, which could take days, months and even years, in just moments to draw relevant data and meaningful suggestions.

Today there are many digital campaign management tools available that helps marketers in various aspects of digital marketing. Tools such as Google’sAdWords and analytics have been of much help when it comes to finding, for example, things like the most relevant keywords for your business/product/service. Also, tools that generate content topics and suggestion have greatly helped content marketers in providing content ideas.

Although all these are just the tip of the iceberg when it comes to the application and potential of artificial intelligence in marketing and advertising, they have been of great practical use for digital marketers. What we can expect on the future are hyper-personalized ads, automated spends and automated optimization of campaigns.

Why and Why Not Artificial Intelligence

Though the reality of advanced artificial intelligence has stirred up a world of controversies and debate, one cannot deny the benefits that come along with it.

Before we come to a conclusion on whether AI is good or bad, let us look at some PROS and CONS of artificial intelligence.

The Pros
Error Reduction – By reducing error we have a higher chance of achieving success; higher accuracy and precision.

Executing Difficult Undertakings –Activities like mining, deep-sea explorations and other such complex projects that are life risky can be done using AI technology at a much faster and efficient pace.

Tackling Monotony – Repetitive jobs that consume a tremendous amount of time which can be used to do something more productive can be tackled using AI.

THE CONS
High Cost – At present, the cost for the creation of AI is very high as they are very complex and also their maintenance costs are high.

Inability to Replace Humans –No matter how efficient AI can be, they do not have emotions, they cannot make judgement of right or wrong.

Unemployment – This is probably the most concerned issue when it comes to AI. In a world where employment is a daily affair, AI has the full capacity to worsen this.

There are many institutes that have integrated AI as a course. At present, the programs for Artificial Intelligence in USA is at the forefront. Being able to offer the best artificial intelligence programs, the world can’t ignore it, especially when the race for power is now driven by technology.