Application of artificial intelligence (AI) in business, marketing, in particular, is a perfect example of how the science fiction of yesterday becomes the reality of today. Marketers for long have struggled to perform painstaking and extremely time-consuming tasks. But if that could be taken care of, it will enable marketers to spend more time on strategic aspects of campaigns than on grunt works. And that’s what AI is here for.
In an attempt to resolve many such time-consuming tasks and to optimize campaigns, marketers have started incorporating the power of artificial intelligence to reach new possibilities in the domain of marketing. With a variety of digital campaign management tools available today, marketing activities are able to achieve results which were not possible in the past. These are some of the possibilities that businesses today are exploring through artificial intelligence marketing solutions:
Data Analysis
This is one of the most time-consuming activities a marketer has to perform. Although it is extremely important, it is at the same time a real pain in the rear. But today, artificial infused marketing platforms and tools have made this task very easy. What took days, months and even years can now be done in moments. AI analyses data at the very high speed and also segregate data based on relevancy and cognitive learning.
Hyper-Personalized Ads
A recent research tells us that most consumers find pop up ads irrelevant to them. Also, the majority of individuals mentioned in a survey that they’d prefer personalized ads since they would be relevant to their taste and preferences. Though this is the demand, it was impossible until AI came into the picture. With AI solutions marketers can now create hyper-personalized content for individual consumers.
Programmatic Buying
The possibility of using software to buy and sell advertising space has saved much time for marketers. Marketers are a now able to customize their platforms, frequency, and timings of ads. In addition, with real-time buying (RTB), ad buyers don’t need to work directly with ad networks to negotiate prices. All these can be automated.
AI is here not to destroy, but help marketers achieve greater efficiency and reach new possibilities in order to serve the demanding audience of today’s times.
Data Analysis
This is one of the most time-consuming activities a marketer has to perform. Although it is extremely important, it is at the same time a real pain in the rear. But today, artificial infused marketing platforms and tools have made this task very easy. What took days, months and even years can now be done in moments. AI analyses data at the very high speed and also segregate data based on relevancy and cognitive learning.
Hyper-Personalized Ads
A recent research tells us that most consumers find pop up ads irrelevant to them. Also, the majority of individuals mentioned in a survey that they’d prefer personalized ads since they would be relevant to their taste and preferences. Though this is the demand, it was impossible until AI came into the picture. With AI solutions marketers can now create hyper-personalized content for individual consumers.
Programmatic Buying
The possibility of using software to buy and sell advertising space has saved much time for marketers. Marketers are a now able to customize their platforms, frequency, and timings of ads. In addition, with real-time buying (RTB), ad buyers don’t need to work directly with ad networks to negotiate prices. All these can be automated.
AI is here not to destroy, but help marketers achieve greater efficiency and reach new possibilities in order to serve the demanding audience of today’s times.
No doubt, handling everything to stay in the competition is a challenging task, but with AI the time-consuming tasks can be resolved easily and campaigns can be optimized.
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Marketers have started incorporating the power of artificial intelligence to reach new possibilities in the domain of marketing.
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