Being a function of every business, Marketing has evolved and developed to a whole new level today. The tasks that marketers perform are not at all easy and can be very daunting. However, various automation tools have enabled marketers to cope with many tedious tasks.One of the most discussed topics today is the application of artificial intelligence (AI) in marketing activities to achieve results that were previously impossible.
2017 has witnessed a great increase in the use of automation tools in the domain of marketing, especially on social media platforms.With the increasing count of social media users, the use of AI social media marketing tools have also increased. With this, here is my list of the 3 best marketing automation tools of 2017:
2017 has witnessed a great increase in the use of automation tools in the domain of marketing, especially on social media platforms.With the increasing count of social media users, the use of AI social media marketing tools have also increased. With this, here is my list of the 3 best marketing automation tools of 2017:
Market
A multi-functional platform, Market offers marketing automation, real-time personalization, and customer engagement marketing. In addition, the tool offers management functionalities such as marketing calendars and budgeting options.
Some of the key features include lead generation, campaign management, search marketing, email marketing, website visitor tracking, optimizing ROI and personalization.
HubSpot
A very popular inbound marketing platform, HubSpot offers a variety of capabilities with its diverse functions. With tools for blogs, SEO, social and email marketing, HubSpot offers a comprehensive platform for improving marketing efficiency. Some of the key features include, content management system, leads monitoring, monitoring LP, building automated work flows, use of real time data to enhance user experience, and much more. The best thing about HubSpot is that it has free trial available.
Pardot
A fully automated marketing tool, Pardot can help marketers in specific areas like lead generation and management, email marketing, social marketing and more. The key features include, email marketing, lead scoring, form builders, search connectors, landing pages, connecting all search campaigns in one single platform, ROI reporting and much more.
The list is so comprehensive and so here are other mention-able tools: Eloqua, Customer.io, Contact Pigeon, Pica9, Render forest and Buzz Builder. Do check these ones out as well as they might suit your work nature and budget as compared to the ones mentioned in the list.
A multi-functional platform, Market offers marketing automation, real-time personalization, and customer engagement marketing. In addition, the tool offers management functionalities such as marketing calendars and budgeting options.
Some of the key features include lead generation, campaign management, search marketing, email marketing, website visitor tracking, optimizing ROI and personalization.
HubSpot
A very popular inbound marketing platform, HubSpot offers a variety of capabilities with its diverse functions. With tools for blogs, SEO, social and email marketing, HubSpot offers a comprehensive platform for improving marketing efficiency. Some of the key features include, content management system, leads monitoring, monitoring LP, building automated work flows, use of real time data to enhance user experience, and much more. The best thing about HubSpot is that it has free trial available.
Pardot
A fully automated marketing tool, Pardot can help marketers in specific areas like lead generation and management, email marketing, social marketing and more. The key features include, email marketing, lead scoring, form builders, search connectors, landing pages, connecting all search campaigns in one single platform, ROI reporting and much more.
The list is so comprehensive and so here are other mention-able tools: Eloqua, Customer.io, Contact Pigeon, Pica9, Render forest and Buzz Builder. Do check these ones out as well as they might suit your work nature and budget as compared to the ones mentioned in the list.
What an incredible post about the best three marketing techniques and tools. For every business owner, it is essential to have basic knowledge of such things so that it becomes easy for them to hire appropriate teams. All this information will help them decide on appropriate marketing methods as well. Being a new entrepreneur I am learning a lot of things and would like to use facebook ads services. What is your opinion regarding it?
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